Bcom in Marketing
- Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product, and services design, brand management, and public relations.
What you will learn
As a Marketing major, you will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behavior, and undertake market research projects. You will develop the ability to see an organization from a customer’s, or client’s, perspective.
Your electives allow you to develop specialized knowledge in advertising and marketing communications, branding strategies, retail analysis, digital marketing, selling, and social cause marketing.
Careers
A career in marketing can take you in many different directions, but the common theme is the sense of ownership you take over a product or service. Successful marketers possess the ability to understand customers' needs and translate those needs into an effective marketing strategy.
Marketing graduates may continue their professional development with the following careers:
- advertising and public relations
- direct and event marketing
- brand/product management
- sales management
- marketing research
- content marketing and communications
University of Calgary
Northeastern University, To...
Toronto Business College
St. Francis Xavier University
Laurentian University
Vancouver Island University
