What are you going to learn in the program?
✓ Environment and global markets
You will gain in-depth knowledge of the external variables that affect every organization, as well as the foundations for analysing them. Moreover, you will learn the key concepts related to Marketing, Digital Marketing and customer satisfaction and experience, with the aim of developing the strategies required in the current everchanging business environments.
✓ Talent Management
You will learn the composition of the company’s Human Resource and examine techniques in relation to leadership, talent management, organizational behaviour and social responsibility.
✓ Strategic management
You will analyse the concepts and strategies that are available to organizations to enhance their growth and development in international markets. Moreover, you will discuss concepts associated with business initiative, which enables an entrepreneurial vision to develop and launch new businesses.
✓ Strategic resources
You will develop the key strategic aspects for decision-making, which will have an impact, both when embarking on new entrepreneurial ventures or businesses, and when starting internationalization processes.
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